Customer relationship management (CRM) is a technology for managing all of your company's relationships and interactions with customers and potential customers. The goal is simple: improve business relationships. Maybe you are still using a combination of email clients, like Outlook and multiple Excel spreadsheets, to manage your marketing leads and business processes. STOP! A CRM will regroup all of these processes into one, improving lead conversion rates, increasing revenue per sales person, decreasing sales cycles and marketing costs, and resulting in better customer service, retention and re-sales.